Product Promotion Techniques: Sampling and Coupons Memo

Question Description

In this Assignment, you will write a business memo to report back to your boss (Mr. Donaldson, Marketing Director) what you found when sampling the competition’s product. You will go to a local supermarket or grocery store and take part in sampling a product. You will also see what coupons are available in the aisles forproducts or through flyers in the store.

In a 2-page business memo using APA formatting and citation style, make sure you use correct Standard American English grammar and spelling and that your presentation is original, logical, insightful, and well-organized.

Checklist:

State the purpose of the sampling.
Explain how the sampling of the product as well as the coupons in the aisleimpacted your desire to buy the products being offered.
Discuss the types of coupons offered as well as how it was offered.
Describe the way the sample was offered to the public.
Explain whether you purchased the product due to the coupon or sample and why.
Finally state your evaluation of the product’s promotion through sampling and coupons.

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